To what extent does the concept of ethics affect online business Essay

To what extent does the concept of ethics affect online business - Essay Example In relation to the study the company which has been selected is Global Media, a London based online mass media organisation which acts as a platform where different mass media houses can market their offerings to the customers. Advertising as well as marketing companies can utilise the services offered by Global Media Company to market as well as distribute their products. These products and services include literary works as well as advertisements for various goods that are related to the media fraternity. This online agency is primarily concerned with providing a network for media organisations to link with their customers. Global Media has a large database for customers as well as providers of different products and services. All the transactions between the media organisations as well as customers are facilitated by Global Media Company. Payments for these products and services offered are done online. Basically, Global Media Company is responsible for compiling and managing the database for various media houses. The organisation operates at a global level since it deals with stakeholders from different parts of the world. A close analysis of the operations of Global Media Company shows that there are broadly two lessons that can be learnt from it. The network approach taken by the organisation overlooks some of the important societal values that characterise people from different backgrounds since the company is mainly driven by the concerns of the proprietors. The other issue that is of concern in this particular case is related to ethical marketing since it can be observed that the company at times give precedence to its profit oriented goals at the expense of the needs of the other stakeholders at large. Thus, these two issues are discussed in detail below and the lessons leant are also outlined. The other part of the report will discuss the measures that can be taken by the managers at Global Media to resolve the issues for the betterment of the compan y in its future operations. Network approach The main issue with the network approach by Global Media is that the model of communication is mainly linear. The main problem with this model is that special consideration is given to the sender of the message and it follows a linear direction. However, the use of the internet has made it possible for information to flow from different angles where all the stakeholders are treated as equal. According to McQuail (2000), this model of communication is criticised because it follows a linear channel from the sender to the recipient. Indeed, the organisation is in business of marketing various products and services to different stakeholders but the problem is that the communication process is skewed in favour of the people who are responsible for designing the message. Molwana (1997) acknowledges that there are several communication networks in society and everyone belongs to one or several of these. As such, people are members of groups, coo peratives and other

Today's Crisis - 2009 vs. 2007 Crisis Essay Example | Topics and Well Written Essays - 2000 words

Today's Crisis - 2009 vs. 2007 Crisis - Essay Example Some of the biggest financial companies of the world, including Lehman Brothers and Merrill Lynch, have collapsed completely during this time (Savona et al., 2011, p.295). The crisis situation involves large number of aspects from restructuring of financial markets to that of economic policies across the globe (Kent et al., 2011, p.128). This decline has caused the decline in the financial as well as monetary system of countries across the globe. The financial crisis of 2009 has been a continuation of the financial crisis of 2007. This crisis has occurred because of the failure of world financial system to cope up with the growing level of demand for different goods and services and capital accumulation. This fact has been accelerated by the fact that during this time the rate of unemployment across the globe has reached a very high level (Poole, n.d., p.442). This paper is aimed at providing an analytical perspective of the crises situations. Global effects: The world economy has be en facing a 30% risk of entering into the depression. This figure has been coined according to the â€Å"Economist Intelligence Unit†. The London consultancy has defined the fact that an economic or a financial depression as growth or development process in the developed as well as developing world averaging lower than 1% per year between the time period of 2009 and 2013. There has been a 60% chance that the fiscal as well as monetary policies now being implemented will stabilise the world economy by the next year that it said. "Deflation would be characterised as mass bankruptcies and job losses," the London consultancy argued. A third situation in which lessening assurance in the US directs to the dollar getting dumped contains a 10% probability, it argued. The â€Å"International Monetary Fund† observes the global economy contracting 2012 for the very first time since times of â€Å"Second World War†. The â€Å"Economist Intelligence Unit† has estimate d 95 nations are at "high" or at "very high" risk of economic or financial unrest (World 'faces 30% risk of depression', 2009). Several banks across the country have failed or collapsed due to the prevalence of the financial crisis situation. These banks have been acquired by other banks or financial corporations. Hence, the negative effects have been exposed to the level of customer confidence on the banking and financial system of the country (Failed Bank List, 2012). The profundity of the financial and economic recession as well as widespread deflation has suggested the fact that nominal monetary policy rates are required to fall into negative region in order to supply sufficient incentive, which is impossible. Theoretically, in the equilibrium, the cost of acquired capital in respect to the aggregate economy must roughly be comparable to the rate of growth of nominal GDP. This is used as the substitute for the rate of capital return in respect to the aggregate economy). Both the se policy rates as well as the rates of growth of GDP values have been reduced during this time of deep financial recession across the globe (A World Of Credit Easing, 2009). Also the creation of large number of tent cities across the US has revealed the severity of the crises situations which have been outcomes of greater level of job losses and loss of houses. These tent cities have been found in New York and in New Jersey to a great extent (USA tent 'cities' on rise as US economy crumbles (23Dec11).flv, 2012). Effects on UAE: The emerging market (EM) nations in the â€Å"Middle East and North Africa† (MENA) region (which also incorporates UAE and all other GCC nations) have been comparatively insulated from the effect of the crisis